May 2nd, 2018

Talent Development & Customer Intimacy

Talent Development & Customer Intimacy As I stated in my last post, talent is always important and is one of the key drivers of building and sustaining customer intimacy. Your people will constantly be generating new Ideas, then taking those Ideas to your customers and delivering on the promises made. In addition, these teams are accountable … Continue reading “Talent Development & Customer Intimacy”

May 2nd, 2018

The Talent Imperative: Why People Make the Difference in Customer Intimacy Business Model Transformations

Many of our historically product-focused clients are shifting their organizational and operational focus to address buyers’ needs in their key markets. Talent is always important but is particularly critical as businesses move to these customer intimacy-based models that require a deep understanding of the market needs. A transformation to an intimacy-based business necessitates an array … Continue reading “The Talent Imperative: Why People Make the Difference in Customer Intimacy Business Model Transformations”

August 7th, 2013

Issues Building New Practices in a Customer Intimacy Business

We work with many new practices that include: people from our clients’ legacy businesses; consultants with vertical expertise that are recent hires; and other new hires that might sell solutions.  While they each have been successful in their own careers and think they know how to build customer intimacy, in practice it is often a challenge to get the group to work together effectively.