May 2nd, 2018

Talent Development & Customer Intimacy

Talent Development & Customer Intimacy As I stated in my last post, talent is always important and is one of the key drivers of building and sustaining customer intimacy. Your people will constantly be generating new Ideas, then taking those Ideas to your customers and delivering on the promises made. In addition, these teams are accountable … Continue reading “Talent Development & Customer Intimacy”

May 2nd, 2018

The Talent Imperative: Why People Make the Difference in Customer Intimacy Business Model Transformations

Many of our historically product-focused clients are shifting their organizational and operational focus to address buyers’ needs in their key markets. Talent is always important but is particularly critical as businesses move to these customer intimacy-based models that require a deep understanding of the market needs. A transformation to an intimacy-based business necessitates an array … Continue reading “The Talent Imperative: Why People Make the Difference in Customer Intimacy Business Model Transformations”

February 2nd, 2014

Developing True Solutions – Not Product Development

Typically in the Form phase of the Customer Intimacy Journey, you will develop the initial True Solutions™ sets and take them to market. Like product development, a framework and process exists to define, develop and take your Solutions to market in a deliberate and defined manner. This building block is key to your Intimacy Engine™ success, so it is important to recognize early on what is different about developing True Solutions™ compared to typical product development.

So what is different?