November 20th, 2019

Market/Customer Back Portfolio Approach to Maximizing Customer Value and Outcomes: Introduction

As we have discussed in other blogs, portfolio serves as the linkage between your organization and the value and outcomes you provide to your client. Looking at the critical functions to winning in a market segment, Portfolio defines your “Where to Play” or “Where to Act” strategy, effectively: • Providing specificity for not only what … Continue reading “Market/Customer Back Portfolio Approach to Maximizing Customer Value and Outcomes: Introduction”

September 26th, 2019

Embedded PS: How to Transition the Staffing Model for Greater Growth and Impact

In our last blog, we discussed that while embedded Professional Services businesses are being asked to do more, solve more, and grow more, there are impediments to these corporate mandates. Embedded product-attached PS businesses often have diamond-shaped staffing models that primarily employ skilled and tenured SMEs. As a result, the business model can be high-cost, … Continue reading “Embedded PS: How to Transition the Staffing Model for Greater Growth and Impact”

August 15th, 2019

Embedded PS: Transitioning the Staffing Model for Greater Growth and Impact

In previous blogs, we have discussed the rising demands of PS businesses embedded in large companies. They are being asked to do more, solve more client problems, and provide material growth. When optimized, PS can drive differentiation and intimacy for the greater business. However, there are two primary challenges that can occur when growing an … Continue reading “Embedded PS: Transitioning the Staffing Model for Greater Growth and Impact”

May 2nd, 2018

Talent Development & Customer Intimacy

Talent Development & Customer Intimacy As I stated in my last post, talent is always important and is one of the key drivers of building and sustaining customer intimacy. Your people will constantly be generating new Ideas, then taking those Ideas to your customers and delivering on the promises made. In addition, these teams are accountable … Continue reading “Talent Development & Customer Intimacy”

May 2nd, 2018

The Talent Imperative: Why People Make the Difference in Customer Intimacy Business Model Transformations

Many of our historically product-focused clients are shifting their organizational and operational focus to address buyers’ needs in their key markets. Talent is always important but is particularly critical as businesses move to these customer intimacy-based models that require a deep understanding of the market needs. A transformation to an intimacy-based business necessitates an array … Continue reading “The Talent Imperative: Why People Make the Difference in Customer Intimacy Business Model Transformations”

February 2nd, 2014

Developing True Solutions – Not Product Development

Typically in the Form phase of the Customer Intimacy Journey, you will develop the initial True Solutions™ sets and take them to market. Like product development, a framework and process exists to define, develop and take your Solutions to market in a deliberate and defined manner. This building block is key to your Intimacy Engine™ success, so it is important to recognize early on what is different about developing True Solutions™ compared to typical product development.

So what is different?