Leveraging and Monetizing the ‘Intangible’
Selling and delivering “the intangible” – a service to realize a business outcome – is a unique and often misunderstood business model that requires its own integrated operating model for portfolio, selling, talent, solution, client management, delivery excellence, and more. Some of the world’s premier outsourcing, consulting and managed service businesses have worked with McMann & Ransford to operationalize business models and best practices required for success in complex services businesses. Our proven approach incorporates the “art” in addition to the “science” of complex services.
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