Products and Services Inevitably Commoditize. Companies Don’t Have To. Dean McMann and Mark Slotnick share how to manage account issues to build the relationship with the customer and enhance the overall customer experience.
B2B companies often struggle to deliver outstanding customer experience (CX). In a B2B environment, customer interactions are typically complex: fragmented across participants with dispersed decision-making and no unified visibility of the customer’s needs. Fostering intimacy and driving customer satisfaction requires companies to focus on the customer’s end-to-end journey. Elevating the CX can be challenging, … Continue reading “How to Deliver World-Class B2B Customer Experience”