October 22nd, 2015

Developing a Portfolio of Offers

The entry to the commercialization phase of the Customer Intimacy Journey requires a re-evaluation of your Market Participation Strategy. This deals with which markets, which geographies, and which accounts we are trying to impact. The answer, of course, will include several over time. Remember, companies live in verticals; understanding and expertise in those verticals are … Continue reading “Developing a Portfolio of Offers”

April 19th, 2015

Where Does Customer Intimacy Apply in Your Business?

One of the first questions we get is “Where in our business would this apply?” It’s a good question – because in many corporations, multiple customer engagement models co-exist in support of various parts of the portfolio – and will continue to do so. To answer the question, it helps to think about the nature … Continue reading “Where Does Customer Intimacy Apply in Your Business?”