September 12th, 2019

PS Acquisition Model: Process Overview

Our recent blog explored some of the unique dynamics in acquiring Professional Services (PS) firms to expand the portfolio and enable an existing PS business to make a greater impact on the customer and the overall business. While the principles discussed apply to any growth-oriented PS business, they are particularly important for embedded PS businesses … Continue reading “PS Acquisition Model: Process Overview”

August 27th, 2019

The Guide to Moving the Business from Capabilities to Outcomes: Service Chains

  Service ChainsSM (a tool set created by McMann & Ransford) were created to carry much of the effort to sell and deliver outcome-based offers to clients.  Service ChainsSM  place, in one integrated toolkit, all items necessary to: Let’s expand on a few of these ideas to assist in understanding the power of the Service … Continue reading “The Guide to Moving the Business from Capabilities to Outcomes: Service Chains”

August 15th, 2019

Embedded PS: Transitioning the Staffing Model for Greater Growth and Impact

In previous blogs, we have discussed the rising demands of PS businesses embedded in large companies. They are being asked to do more, solve more client problems, and provide material growth. When optimized, PS can drive differentiation and intimacy for the greater business. However, there are two primary challenges that can occur when growing an … Continue reading “Embedded PS: Transitioning the Staffing Model for Greater Growth and Impact”

May 9th, 2018

Getting Strategic Alliances Right – Capitalizing on a Collaborative Advantage

Roughly 70% of all strategic alliances fail.[i]  For most companies, the concept of a strategic alliance makes sense and seems simple, so why do they consistently get it wrong? While partnership may sound straightforward, companies often commit four mistakes in selecting and executing alliances: They choose the wrong partners with misaligned strategies, They don’t clearly … Continue reading “Getting Strategic Alliances Right – Capitalizing on a Collaborative Advantage”

March 28th, 2018

Connecting Your Embedded PS Business to Your Strategy: Turning the Primary Revenue Gears to Drive Growth & Value

Many corporations have added Professional Services (PS) to their businesses to drive greater customer intimacy and differentiation.  But, how do ensure you’re maximizing the benefits? If you’re looking to unlock greater opportunity provided by your PS business, consider the following questions: What is the role of PS in your overall strategy: For most product-based companies, … Continue reading “Connecting Your Embedded PS Business to Your Strategy: Turning the Primary Revenue Gears to Drive Growth & Value”

April 19th, 2015

Where Does Customer Intimacy Apply in Your Business?

One of the first questions we get is “Where in our business would this apply?” It’s a good question – because in many corporations, multiple customer engagement models co-exist in support of various parts of the portfolio – and will continue to do so. To answer the question, it helps to think about the nature … Continue reading “Where Does Customer Intimacy Apply in Your Business?”

February 26th, 2015

Developing Compelling Service Chain Linkages

Linkages are pre-planned connections from one offering that pulls through the next offering. The connections are made by carefully pre-planned and executed sales activities. Of course in reality, linkages do not begin at the end of one project and end at the beginning of the next. Linkages are positioning activities that take place during the initial sales process and during projects. The positioning may not only be related to the next project in the Service Chain, but also can be made with regard to the entire Service Chain.

December 14th, 2014

Evaluating Ideas: Criteria to Foster Customer Intimacy

When developing Service Chains™ it is important to evaluate their business value and your ability to implement them in the market. At McMann & Ransford, we recommend tracking the following criteria to help foster customer intimacy:

August 12th, 2014

Leading with Ideas: The Key to Customer Intimacy

Let’s take some time and discuss the power of ideas and their importance as the central component of a True Solutions.  Good ideas facilitate the road to true customer intimacy. 

A solution is the embodiment of an idea – and how the idea can be realized.  The idea is the kernel of the change in the relationship from pushing products and discussing business opportunities.  Often conversations that are supposed to be about solutions are really about how to better use our products and get more bang for the buck in our relationship; these are valuable issues but not True Solutions™ discussions. 

July 2nd, 2014

Marketing & Customer Intimacy

In the simplest sense, marketing has a direct role in market strategy, participation strategy, and enabling the success. Because of their unique role and perspective on the business, marketing owns or is heavily involved in the strategy of the business, and often drives the decision-making process of how to address commoditization issues.