News
NEWS & EVENTS

March 16, 2011: McMann & Ransford Makes Customer Intimacy Executive Guide Available for Download.

March 7, 2011: McMann & Ransford Assists Marketing Arts with Customer Intimacy transformation.

August 23, 2010: McMann & Ransford Assists Personalysis Corporation with Customer Intimacy transformation.

August 5, 2010: McMann & Ransford launches new Customer Intimacy Offering to assist Small and Mid-sized Professional Services Firms.

June 10, 2010: McMann & Ransford launches new web site dedicated to their Customer Intimacy Engine™.

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March 16, 2011
McMann & Ransford Makes Customer Intimacy Executive Guide Available for Download

Houston, Texas, March 16, 2011 - McMann & Ransford (M&R) is pleased to announce that M&R has recently made one of our Executive Guides available for download: Customer Intimacy as a Business Model.

"In senior executive circles, the idea that Customer Intimacy is a business model transformation initiative is often greeted with knowing smiles and nods, but little understanding of what's truly required," says Dean McMann, CEO at McMann & Ransford. "More often than not, the CEO expresses great interest in the Customer Intimacy Engine™ but then wants to implement it along with 20 other initiatives, assign it to some low level committee, and hopes to be done in a year." The Guide explores this issue, defines Customer Intimacy and the transformation journey in a format that is easy to read and share with others.

"We have received a tremendous amount of positive feedback from the market regarding our new web site and Dean’s blog. One consistent theme is the gratitude for focusing on both the quality and quantity of information and thought leadership," says Mark Slotnik, Partner at McMann & Ransford. "Rest assured, we will continue down this path and are always looking for additional ways to provide appropriate outlets for sharing our ideas. This Guide is the first example of our thought-leadership expansion plans."

To obtain your free copy, please visit http://www.deanmcmann.com/guide.html

ABOUT McMann & Ransford:
For over 17 years McMann & Ransford has helped some of the world's leading B2B companies realize the value of customer intimacy as a sustainable business model. Most complex B2B businesses need to move to the Customer Intimacy model at some point in their business cycle - particularly when they find that their innovation curve is no longer providing a long period of price differentiation for new products or product extensions. McMann & Ransford’s proven Customer Intimacy Engine™ has served as the breakthrough transformation blueprint for over 45 companies across 17 industries.

For more information, contact: Sarah Van at (817) 477-2409 or email us at contact@mcmannransford.com.

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March 7, 2011
McMann & Ransford Assists Marketing Arts with Customer Intimacy transformation

Houston, Texas, March 7, 2011 - McMann & Ransford (M&R) has previously announced their new offering to assist mid-sized and smaller professional services firms reach their potential – Aligning the Stars™. Today, we are pleased to announce that M&R has recently begun working with Marketing Arts to assist them in moving to the next level of success.

McMann & Ransford’s Aligning the Stars™ offers small and medium sized firms the ability to address one of the most challenging issues they will ever face – how to align all of the things necessary to move a Professional Services firm from one plateau to another as it grows. This is an integrated offer that takes each aspect of a mid-size or small firm and aligns them to provide the growth necessary to build a stable, and larger, firm.

Marketing Arts helps you take the "New Land". Technology companies find themselves faced with the challenges of needing to move from one market space to another. This is often caused because they created this space, or they are a significant player in this space. The bottom end of the market position has been eaten away by new low cost providers and the high end of the space is being fought over by the big brands that now see the space maturing and having significant value. One of the challenging things for a technology company is to not just realize that they need to move or where to move, but to be successful moving there. Marketing Arts calls this the "New Land". Marketing Arts is dedicated to helping high tech companies move to the New Land and continue their success.

"The outcomes the Marketing Arts professionals deliver and their approach provide tremendous impact for their clients,” says Mark Slotnik, Partner at McMann & Ransford. “Like many we work with, they are experiencing that moving up with growth curve requires more than great thought leadership, intellectual property, talent and tools. This is another example of the challenges faced by the mid-size Professional Services firm. Our Customer Intimacy Engine™ offers a way past these barriers."

ABOUT McMann & Ransford:
For over 17 years McMann & Ransford has helped some of the world's leading B2B companies realize the value of customer intimacy as a sustainable business model. Most complex B2B businesses need to move to the Customer Intimacy model at some point in their business cycle - particularly when they find that their innovation curve is no longer providing a long period of price differentiation for new products or product extensions. McMann & Ransford’s proven Customer Intimacy Engine™ has served as the breakthrough transformation blueprint for over 45 companies across 17 industries.

For more information, contact: Sarah Van at (817) 477-2409 or email us at contact@mcmannransford.com.

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August 23, 2010
McMann & Ransford Assists Personalysis Corporation with Customer Intimacy transformation

Houston, Texas, August 23, 2010 - McMann & Ransford (M&R) recently announced a new offering to assist mid-sized and smaller professional services firms reach their potential – Aligning the Stars™. Today, we are pleased to announce that M&R has recently begun working with Personalysis Corporation to assist them in moving to the next level of success.

McMann & Ransford’s Aligning the Stars™ offers small and medium sized firms the ability to address one of the most challenging issues they will ever face – how to align all of the things necessary to move a Professional Services firm from one plateau to another as it grows. This is an integrated offer that takes each aspect of a mid-size or small firm and aligns them to provide the growth necessary to build a stable, and larger, firm.

Since 1975, Personalysis Corporation has worked with national and international organizations to help them achieve increased productivity and effectiveness. By assessing current challenges of their clients, an accurate diagnosis of the key factors inhibiting productivity can be understood. Personalysis incorporates the data to then develop and deploy customized solutions, putting their client’s people on the path of highest performance. Leaders are then equipped to successfully implement unique action plans to achieve positive results. Through identifying and removing previously invisible human barriers, organizations maximize their productivity and actualize the potential of all members.

“We have seen firsthand the tremendous impact Personalysis makes on their clients,” says Mark Slotnik, Partner at McMann & Ransford. “They have great thought leadership, intellectual property, talent and tools, yet are stuck at a plateau in their growth curve. This is a classic example of the challenges faced by the mid-size Professional Services firm. Our Customer Intimacy Engine™ offers a way past these barriers.”

ABOUT McMann & Ransford:
For over 17 years McMann & Ransford has helped some of the world's leading B2B companies realize the value of customer intimacy as a sustainable business model. Most complex B2B businesses need to move to the Customer Intimacy model at some point in their business cycle - particularly when they find that their innovation curve is no longer providing a long period of price differentiation for new products or product extensions. McMann & Ransford’s proven Customer Intimacy Engine™ has served as the breakthrough transformation blueprint for over 45 companies across 17 industries.

For more information, contact: Sarah Van at (817) 477-2409 or email us at contact@mcmannransford.com.

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August 5, 2010
McMann & Ransford launches new Customer Intimacy Offering to assist Small and Mid-sized Professional Services Firms

Houston, Texas, August 5, 2010 — McMann & Ransford announced today a new offering to assist small and mid-sized Professional Services firms reach their potential. The initiative - Aligning the Stars™ - demonstrates McMann & Ransford’s experience and commitment in customer intimacy transformation services.

McMann & Ransford’s Aligning the Stars™ offers small and medium sized firms the ability to address one of the most challenging issues they will ever face – how to align all of the things necessary to move a Professional Services firm from one plateau to another as it grows. This is an integrated offer that takes each aspect of a mid-size or small firm and aligns them to provide the growth necessary to build a stable, and larger, firm.

Professional Services is one of the few industries that have almost no mid-size firms – there are giant firms and a host of small firms. “The Professional Services market is essentially one that is shaped like an hour-glass,” says Mark Slotnik, Partner at McMann & Ransford. “On asking ourselves why, we have concluded that there are many firms that want to take themselves to the next level, but have been unable to break through their current plateau.”

Dean McMann, founder and CEO of McMann & Ransford, agrees. “It is extremely difficult to grow a small firm past the founders’ stage and into a firm that can sustain itself. The challenge is how to kick start this stalled growth. Companies outgrow their business model, and need to transform themselves to continue growing. That’s where customer intimacy becomes a key driver of growth.”

McMann & Ransford is uniquely qualified to address this challenge. Leveraging its Customer Intimacy Engine™, M&R has participated in growing billions of dollars of Professional Services in many firms over nearly 20 years. During this time, they have developed key insights into how to solve the complexity of growth for small firms.

ABOUT McMann & Ransford:
For over 17 years McMann & Ransford has helped some of the world's leading B2B companies realize the value of customer intimacy as a sustainable business model. Most complex B2B businesses need to move to the Customer Intimacy model at some point in their business cycle - particularly when they find that their innovation curve is no longer providing a long period of price differentiation for new products or product extensions. McMann & Ransford’s proven Customer Intimacy Engine™ has served as the breakthrough transformation blueprint for over 45 companies across 17 industries.

For more information, contact: Sarah Van at (817) 477-2409 or email us at contact@mcmannransford.com.

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June 10, 2010
McMann & Ransford launches new web site dedicated to their Customer Intimacy Engine™

Today, McMann & Ransford (www.mcmannransford.com), the only firm that specifically specializes in the Iintimacy Engine™ Business Model over the past 17 years, launches its redesigned web site focused on the Customer Intimacy Engine™ and the journey required to realize the benefits of the Intimacy based business model that holds the promise of reversing the negative financial and valuation impact of product commoditization.

“Products get commoditized far too quickly, and that’s the truth”, says Dean McMann, founder and CEO of McMann & Ransford. “And if we all know we need an intimacy based business model, and most companies are taking some action to realize it - why is it failing to make a significant difference in many, if not most, businesses?” This is not an easy question to answer.

“Many companies have taken steps to leverage such a model, but often fall short on seeing it all of the way through”, says Mark Slotnik, Partner at McMann & Ransford leading the web site effort. “Therefore, we have decided to change our web site to help individuals and companies better understand the stages of the business model transformation and where they are within their journey.

Today’s launch is the first step to what our firm envisions as a dynamic internet destination focused on those interested and dedicated to Customer Intimacy as the source of competitive advantage.”

For over 17 years McMann & Ransford has helped some of the world's leading B2B companies realize the value of customer intimacy as a sustainable business model. Most complex B2B businesses need to move to the Customer Initiamcy model at some point in their business cycle - particularly when they find that their innovation curve is no longer providing a long period of price differentiation for new products or product extensions. McMann & Ransford's proven Customer Intimacy Engine™ has served as the breakthrough transformation blueprint for over 45 companies across 17 industries..