About McMann & Ransford
THE CUSTOMER INTIMACY ARCHITECTS
McMann & Ransford is the architect of strategy, knowledge and people solutions tailored for Customer Intimacy. We assist product-based B2B companies, industrial services, management consulting, and professional services firms in developing and sustaining a dominant presence in their marketplace.
We are the largest provider of management consulting, training, executive recruiting and market research services specializing in the customer intimacy marketspace.
Leading B2B companies, whether entering or optimizing their services and solutions capability, retain McMann & Ransford for results involving strategy, analysis of competition and markets, talent sourcing and development, and business model transformation.
McMann & Ransford is committed to turning strategic insight into success for its clients. Our core essence of strategy consulting, market intelligence, talent acquisition, and people development helps lay the Customer Intimacy foundation any B2B organization can build upon.
Philosophy and Mission
CUSTOMER INTIMACY FOR SUSTAINABLE GROWTH
Most complex B2B businesses need to move to a Customer Intimacy business model at some point in their business cycle - particularly when they find that their innovation curve is no longer providing a long period of price differentiation for new products or product extensions. However, most companies are ill-equipped to make this journey. Furthermore, many believe it is just a new way of selling - like so many sales training courses over the last 20 years. And finally, because this transformation is so different and difficult, most over-simplify, under-invest and set short-term success hurdles that cannot be met - and then get frustrated and quit. Like any change initiative of this magnitude - many fail. We want to lower that failure rate and assist companies in understanding what does and does not work.
Often the very things that made these corporations successful in their high growth periods stand in their way moving to the new model. We think the customer intimacy journey affects every level of an organization: corporate, operating divisions, sales, R&D, HR, financial measures, staff functions and maybe most important of all - individual leaders - all struggle to make sense of the journey and how they can be successful. Through it all we have become more convinced of the power of the Customer Intimacy Engine™ as the key business model for survival.
Our mission: help our clients win through customer intimacy as a driver of sustainable growth.
News
NEWS & EVENTS
March 16, 2011
McMann & Ransford Makes Customer Intimacy Executive Guide Available for Download. More »
March 7, 2011
McMann & Ransford Assists Marketing Arts with Customer Intimacy transformation. More »
Thought Leadership
IDEAS & INSIGHTS ON CUSTOMER INTIMACY
» The Customer Intimacy Journey: A Blueprint for Change
» Customer Intimacy Assessment: A Diagnostic
» The Sustainable Advantage: Shifting Mindsets and Business Models from Innovation to Customer Intimacy
» Customer Intimacy: Getting Buy-In & Making the Case for Change
» Service Chains: The Go-to-Market Strategy for Customer Intimacy
» Beyond Solution Selling: Customer Intimacy as a Path to True Solutions™
Clients Speak
McMann & Ransford has provided a clear framework for developing long-term opportunities and motivating a buyer to move to the next level. Utilizing the 'Service Chain' approach has affected my ability to not only build a relationship foundation from which to springboard to a larger, more strategic discussion, but has strengthened my confidence in positioning myself as an expert bringing value to the customer at every meeting"
Steve Griener, Sales Executive,
General Electric Healthcare
The business insights and wisdom McMann & Ransford brought to each project enabled us to achieve more and to achieve it more quickly. One insight in particular is still the primary framework we’re using for building our service offerings. They truly understand how to take ideas to market and to build a services business"
We were facing a tremendous amount of pressure to achieve our revenue results in a down economy. With the help of McMann & Ransford, we were able to revamp our go-to-market strategy at the organizational and individual level. The change in mindset McMann helped us drive truly created results that we wouldn't have been able to do on our own!“
Norman Schippers, Head of Hewitt Consulting
Our Professional Services organization designed and implemented a global business model change, to a 'Principal led" model whereby teams sell and deliver their projects. McMann & Ransford worked with us to design and conduct extensive training sessions for all key leaders worldwide, highlighting different roles, responsibilities, and skills needed. The training and the implementation were completed on time and were a big success”.
The Customer Intimacy Journal
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