The Customer Intimacy Company
THE PATH TO SUSTAINABLE GROWTH
For over 17 years McMann & Ransford has helped some of the world's leading B2B companies realize the value of customer intimacy as a sustainable business model. Most complex B2B businesses need to move to the Customer Intimacy model at some point in their business cycle - particularly when they find that their innovation curve is no longer providing a long period of price differentiation for new products or product extensions. Our proven Customer Intimacy Engine™ has served as the breakthrough transformation blueprint for over 45 companies across 17 industries.
The Customer Intimacy Journey: Where Do You Stand?
Every B2B company is somewhere on this journey; do you know where you stand and where you're going? Find out where you are on the journey to Customer Intimacy »
As you may know already, between 70-75% of change initiatives in large companies fail for a variety of reasons. Our purpose at McMann & Ransford is to guide you using our Customer Intimacy Engine™ to help you build your next business model and win. Because of competitive pressures, companies have begun to realize that they must make the journey from product-centered to solution-led and service-driven business models. They must learn the discipline of customer intimacy.
Why? Because customer intimacy far surpasses product sales for its sustainable, value-creating potential, both for the company and its customers. Building a services-led capability is an evolutionary process, requiring a deliberate approach for reaching the next step toward the goal.
Clients
THE WORLD'S LEADING COMPANIES TURN TO US ...
News
NEWS & EVENTS
March 16, 2011
McMann & Ransford Makes Customer Intimacy Executive Guide Available for Download. More »
March 7, 2011
McMann & Ransford Assists Marketing Arts with Customer Intimacy transformation. More »
Thought Leadership
IDEAS & INSIGHTS ON CUSTOMER INTIMACY
» The Customer Intimacy Journey: A Blueprint for Change
» Customer Intimacy Assessment: A Diagnostic
» The Sustainable Advantage: Shifting Mindsets and Business Models from Innovation to Customer Intimacy
» Customer Intimacy: Getting Buy-In & Making the Case for Change
» Service Chains: The Go-to-Market Strategy for Customer Intimacy
» Beyond Solution Selling: Customer Intimacy as a Path to True Solutions™
Clients Speak
McMann & Ransford has provided a clear framework for developing long-term opportunities and motivating a buyer to move to the next level. Utilizing the 'Service Chain' approach has affected my ability to not only build a relationship foundation from which to springboard to a larger, more strategic discussion, but has strengthened my confidence in positioning myself as an expert bringing value to the customer at every meeting"
Steve Griener, Sales Executive,
General Electric Healthcare
The business insights and wisdom McMann & Ransford brought to each project enabled us to achieve more and to achieve it more quickly. One insight in particular is still the primary framework we’re using for building our service offerings. They truly understand how to take ideas to market and to build a services business"
We were facing a tremendous amount of pressure to achieve our revenue results in a down economy. With the help of McMann & Ransford, we were able to revamp our go-to-market strategy at the organizational and individual level. The change in mindset McMann helped us drive truly created results that we wouldn't have been able to do on our own!“
Norman Schippers, Head of Hewitt Consulting
Our Professional Services organization designed and implemented a global business model change, to a 'Principal led" model whereby teams sell and deliver their projects. McMann & Ransford worked with us to design and conduct extensive training sessions for all key leaders worldwide, highlighting different roles, responsibilities, and skills needed. The training and the implementation were completed on time and were a big success”.
The Customer Intimacy Journal
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